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Joules is planning to expand its Market Harborough-based chain of 100 fashion stores to 150.
Joules has secured a £22m equity investment from LDC to fund the international expansion of its lifestyle brand and 76 stores.
Joules is planning to expand its chain of 40 fashion stores with three new outlets by next spring, including one in Edinburgh.
Joules is planning to expand its chain of 35 company-owned and seven franchised fashion stores with nine new outlets this year.
Joules is said to be looking to expand its chain of 15 clothing stores to 30 by 2011.
Joules Clothing is to create 25 new jobs at the new headquarters for its outdoor clothing business in Market Harborough, and a further 25 jobs will be created next year with the expansion of its chain of 11 stores.
Joules is to open fashion stores in Bath, Marlborough and Chichester this summer, taking the total chain to 11.